If the lockdown pounds are starting to show.  If you've been feeling like you're just not making any progress with your fitness.  If you've let your New Year's Resolution slip by the way side.  If you've lunged from one fad diet to the next, enjoyed some results and then found yourself back at square one again.  If you've never had any structure or plan to your training.  If you want to feel fitter, get stronger, and look leaner, then this is the programme for you.


Let's be clear, this is not a cookie cutter, one size fits all generic training programme.  There are plenty of those out there on the internet if that's what you're after.

This programme will change how you think, so you can change how you approach your eating and training.

This programme will hold you accountable.  No more shirking your responsibilities to yourself, or your goals.

This programme will teach you that you don't need to ban foods from your diet to lose weight.

This programme will teach you that improving your health and fitness doesn't mean sacrificing your lifestyle.

This programme will teach you that sleep, rest, and recovery, is just as important as moving, eating and training.

So you get better results.


This programme is practical, and requires you to TAKE ACTION.

Small daily wins that compound day after day.

Understanding your true daily calorie needs, and that you can probably eat more than you think while still seeing a shift on the scales.

Committing to consistency in your training, diet and lifestyle for long-term sustainable results.


To help you achieve your results, here's what we'll be working on.  Together.

  • Understanding your daily calorie needs, how to track your daily intake, and how to achieve results without excluding your favourite foods.

  • A training programme that works for you.  Tailored, progressive, and built around you.  Whether you're training at home or in the gym, whether you have access to kit or not, whether you have 20 minutes a day, or an hour a day.

  • Accountability.  Daily accountability emails alongside weekly reviews and one-to-one check-ins ensure that you have someone in your corner throughout.  Someone who is there to support, encourage and keep you on track, even when you have a wobble.
    Or fall off completely.


As part of the challenge, you'll also receive lifetime access to your bonus resources hub.

All the resources you need to succeed in the short term, and the long term.  This includes;

  • Ultimate recipe pack bundle.  4 recipe packs with over 200 quick, easy, healthy recipes for you to choose from.  You'll get access to my High-Protein, Vegan, Plant-Based, and brand-new 5 Ingredient Meals recipe packs.  Each pack includes breakfast, lunch, dinner and snack ideas, as well as shopping lists and suggested meal plan options too.

  • My "Eating Out Guide" (for when we can finally eat out again).  This guide includes guides to high-street restaurants and take aways, and details my "top picks" from each, so you can still enjoy eating out, without derailing your progress.

  • Personalised "Precision Nutrition" nutrition profile.  An in-depth look at your nutrition and calorie requirements from the experts at Precision Nutrition.


  • A virtual consultation with me to discuss all things health and fitness.  An opportunity to look at what's worked well for you in the past, what you struggle with now, and how to make the most out of the programme in the short and long term.


Need a little extra training boost on top of your personalised programme?  Want to train with others for a little extra motivation and competition?  Join our daily live workouts with the rest of the SW Fit team and take part in our group training sessions.


You can learn more about our daily live classes here, and you can learn more about virtual group training and what we're all about here.


*Live sessions are optional to the challenge and can be added at sign-up.


28 days to a fitter, stronger, leaner you by committing, implementing, taking action, learning and having someone in your corner to hold you accountable (and also to hold your hand through the whole thing if that's what it takes).  Here's what you'll get;

  • One to one video consultation to outline your 4-week plan, discuss your training, your nutrition, your likes, your dislikes, and how to make a difference in just 28 days.

  • Daily accountability emails with small daily tasks to complete and a weekly in-depth check in with me to keep you on track.

  • An in-depth calorie and nutrition guide that doesn't exclude your favourite foods.

  • A personalised 4-week training programme that's progressive and caters to your abilities, time, equipment and space.

  • Optional access to daily live workouts with the rest of the virtual SW Fit team.

  • 4 recipe packs with over 200 meal and snack ideas, shopping lists and meal plans.

  • Eating out guides to your favourite restaurants and take-aways.




That's fine, we all have questions, so here are some FAQ's.

Do I have to be super-fit to take part in this challenge?
Not at all.  This is a tailored challenge that can work for anyone whether you have never trained before, or train every day.  Your training plan will be adjusted and tweaked according to your needs, and the daily accountability tasks are suitable for everyone, and are designed to help you get the most of the programme.


My gym is closed, can I do this at home?

Of course.  We've all gotten pretty good at home training in the last year, so sessions will be tailored depending on where you'll be training as much as what you have available to train with.


Will a lack or no weights be an issue?

Nope.  Bodyweight training isn't an issue, and again, we'll use what you've got available to you - a chair, a bench, the stairs, some tins, whatever you've got we can make it work.


What about the live classes, do I have to join them?

I've been running daily live classes from the living room since March last year, and we have a great group who take part throughout the week.  There's everything from HIIT sessions, to Abs and Glutes sessions, to Strength & Mobility sessions all lasting 20 - 40 minutes, and if you can't make them live, there is a whole database of on-demand sessions that you can do instead.

If you want to add access to this as part of your challenge you can do so at checkout, but if it's not for you, that's not a problem, the challenge is a stand alone plan.


Will I get results?

Well, that's a little harder to say.  If you take on board all of the action points, do the training, and work on your nutrition, then yes, you will see results.  But if you only implement bits here and there, if you just read the emails and do nothing, if you aren't ready to make any changes, then there is only so much I can do for you.  Like anything in life, you'll get back what you put in.  Just saying.


When does the challenge run and can I start at a different date?

The challenge starts on Monday 1st Feb and will finish on Sunday 28th Feb.  It's a group challenge so everyone will start and finish at the same time.  Because of the way the challenge is structured it's difficult to catch up if you start a few days late.